A lot has been written about Lady Gaga and The Egg. Recently on US talk show The Late Show with David Letterman, David asked about The Egg. Gaga explained that it's the place where she can go to be re-born. Naturally Letterman jumped on this and asked 'What do you mean, is this a spiritual thing'? Gaga then went on to explain 'I just really believe that you can be re-born over and over again until you find that part of you that is the best you that you can be and I encourage everyone to do the same'. Gaga goes to The Egg
to meditate and (I suspect) to work out how can she be the best 'self' that she can be. Some people do it on holidays, some people do it through meditation, some people do it by spending time with a mentor, yet others do it after they lose their job or go through health difficulties. The Espresso recently came across the attached clip that Lady Gaga did for Google Chrome. We like it because it encourages people to be themselves, to be the best they can be and to not imitate others. This surely has to be the basis of all innovation and creativity. Every innovator thinks that the next idea will be their great idea, they are never satisfied with the status quo or how things are currently being done, they just know that the next one is The One
. You have to hand it to Lady Gaga for continuously re-inventing herself and regardless of what anybody thinks she is without question her own person. She is inspiring a lot of people to be comfortable with themselves and lets hope that the next innovation monster watches this clip, looks at her stuff and takes the advice. Brands can learn a lot from looking at Lady Gaga.
Google Chrome -