Somner Redstone is an American Media magnate who's family owns CBS, Viacom, MTV, Nickelodeon and a bunch of other stuff. Naturally in his lifetime he has met some pretty influential people. He once said that every creative person that he knows is creative in more than one way which is why when we saw this story on fashion icon Karl Largerfeld
it wasn't surprising at all for Espresso readers. Karl's latest creation? An edible, life size chocolate sculpture of Baptiste Giabiconi. The amazing sculpture is part of a promotion that Karl Lagerfeld is doing to promote his collaboration with Magnum ice-cream. There have been a series of stunts for Magnum featuring the icon and this one has certainly got the social media world tweeting and booking about his creativity. But it hasn't stopped there. Lagerfeld, the well known creative director of Chanel has designed a hotel suite in Paris made of chocolate. Every Espresso reader who like their chocolate is currently drooling. This is an amazing promotion by Magnum
ice-creams and certainly has gone outside the normal chocolate box and defined a new way of associating themselves with a fashion icon and also breaking some rules about how you might go about typically using chocolate. Interesting, although Largerfeld loves chocolate he does not eat it! Karl Lagerfeld said "I like chocolate, I don't eat it but I like the smell of it. People can drink with their eyes, I can eat with my nose. I would love to have a perfume based on chocolate"...stay tuned.