The Espresso: Edition 95

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Wednesday May 25 2011

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Letter From the Editor - Edition 95

Fishing For Plastic

Imagine the scene when somebody walked into the board of the Fisheries Department and said "what if we paid fisherman to catch our rubbish?" Can you imagine the raucous laughter that would have broken out around the boardroom. It may seem like an odd, curious question to pose but let me tell you... it's come to fruition. We are all aware that our ocean is full of plastic bottles, bags, nappies, old fishing nets, ropes, junk and thousands of bits and pieces of random stuff thats floating (sometimes for years). Millions and millions of tonnes of junk is afloat in our oceans. Announced recently in the Mediterranean is a trail project which will see fisherman, equipped with nets to round up all the debris thats floating in the ocean preparing it for re-cycling. The fisherman who catch the plastic will actually be subsidised initially by EU member states then the future of the scheme could turn into a self sustaining profitable enterprise funded by businesses who recycle plastics. With fish being scarce in some parts of our oceans, this could be a great way for fisherman to keep themselves afloat. The Espresso applauds the unusual thinking that would take the exact opposite to what seems logical, disrupting the thinking to find a unique and potentially brilliant idea. Its a shame more governments, councils and institutional thinkers aren't using the same processes to disrupt their current method of thinking.

Literature

Publishing of the Future

There is no doubt that the publishing industry is living in the past and if not for some very progressive individuals who are trying to drag the industry into the current age, the publishing industry would be languishing continiously in the past. Although only 7 percent of online adults read e-books today it's predicted that the e-book market will rise to 3 billion dollars by just 2015. Tablet sales in the United States are predicted to grow at an annual rate of 42 percent. Surely this is enough for the publishing industry to get off its hands and do something about it. Maybe it takes former Apple employee's Mike Matas and Kimon Tsinteris to do something about it. Their digital creation tool called Push Pop Press allows writers and publishers to transform their books or magazines into interactive iPad and iPhone apps. Whats cool about this app and typical of former Apple employee's is the ease of doing it so that you and I can do it and it doesn't take a genius IT whizz to be able to create it. Using their tool you can create rich, graphic heavy, interactive e-books with little or no skill required (that sounds like us). Typical of the way that Apple rolls, the guys have talked to the e-book user and said 'what do we need to do to create an intuitive app that meets the need of the author'. It also means the publisher can circumvent costs that normally come with somebody developing an app. Certainly right now Al Gore's latest book of choice A Plan To Solve The Planet Crisis is leading the way in the new era of publishing. 

Fashion

Whats Old is New

A fashion store in New York called ATC have introduced a new range of jeans called Butler Jeans . Cashing in on the retro trend and the belief that whats old in new, these guys have a process where you take in your old worn out pair of jeans and you can buy a new pair at cost. The old pair will then be stitched up and repaired to make them look half decent, marked with your initials and then sold on to customers who prefer their jeans to have a worn in look. The name Butler Jeans comes from a 19th Century custom where the English aristocracy would have their Butlers break in their jeans for their masters in order to make the jeans look old and have their master look less affluent. This is kind of a twist on what we have currently seen with second hand stores and so on, only it's just packaged for the fashionable buyer. 

Social Media

What a Whoopaa

There is no shortage of innovation when it comes to social media with smart minds looking to separate themselves from the already crowded pack. New social network aggregator Whoopaa is designed to separate your business and social networks from each other but remain in one online space. Whoopaa can integrate your facebook, twitter and linked-in accounts but all in one site and then separate them into business or personal profiles. Once you have marked all of your business or personal accounts as one or the other you can then at the click of a button move between business and personal profiles because they are kept separate from each other. Whoopaa organises them neatly into timelines for both allowing you to send direct messages to websites and wall postings in the same way you would normally do on your social network except  you can do it for either business or personal usage. With the blurring of lines between business and personal use in social media this site may have found it's own niche.

Technology

Apple. Just Say the Word

There is no doubt that the Apple iPad has revolutionised many different industries and sectors from education, music, arts, travel and literacy. This one we really liked. Verbally  is the first free iPad app to provide a complete speech solution for people who are verbally challenged through communication. Verbally gives you a way to speak again by simply providing an app where you type in what you would like to say and the app does the rest. Its simple, it's clean, it's typically something that you would expect on an iPad and we are hoping it will work well for those people who need assistance to express themselves. 

Retail

Got The Munchies?

Recently The Espresso has reported on the entrepreneurial businesses which have run from Twitter. You check your Twitter account to tell you where a restaurant or mobile cafe is located or has on sale. Well now the same thing has been taken to the ski fields. The Roving Mammoth  is a mobile snow-cat which travels the snowfield bringing snacks both savoury and sweet to skiers who have got the munchies. Currently operating in California's Mammoth Mountain the snow-cats have been equipped with a small kitchen that allow them to bring refreshments and food to those people working up an appetite on the slopes. We would be keen to hear from anybody who has recently been to Mammoth Mountain and has experienced the Roving Mammoth. 

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The Espresso is a weekly free newspaper designed specifically for those who want to look at things differently.

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Gary scours the world to find interesting tips, tools and news to give you a new or different perspective on the world around you.