People draw creative inspiration from all sorts of places. Take Sarah Rouse- Higgins, the talented designer behind the Levi Strauss Barbecue Sauce Project. Readers of The Espresso
will know that we have talked about story telling- a big trend in branding which has developed in the last couple of years. Many people probably don't know that before taking off with denim, Levi Strauss sold dry goods. Sarah Rouse-Higgins used the gold rush era advertisements as Levi Strauss's inspiration for the label of a limited edition run of barbecue sauce. Whilst taking inspiration from a by-gone era she also wanted to maintain the look of the company in that time to be able to tell the story of the company and its product in the right light. By the way Sarah, we love the designs and would love to try the sauce. However inspiration without action is simply a dream. The difference between Sarah and many other designers is that she took the next step towards doing something with her inspiration. So often when people go to conventions, conferences, read motivational
books, watch motivational videos or read self help magazines and the like there is plenty of inspiration, what's short is the action. What's important is taking the inspiration and moving one notch up. The first pencil drawing after Sarah read about the Levi Strauss story, that's the notch. The inspiration to do something physical is putting on your shoes and walking out the door. That's the first notch (or in fact two notches). Having a great entrepreneurial idea is about ringing someone to have coffee to talk about it, going to your first business seminar on running a company or picking up a pencil to design your product.
Inspiration without action is just a dream without a deadline.
p.s. I love the term 'inspiraction'. It's something I read recently and thought it was worth writing about to share with you. It's being inspired and taking the first step towards action. Taking the first notch...that's inspiraction!