Communityism, that's what marketing and brand people would call it, or more simply, the man in the street doing the right thing. No matter what you call it, there is a large ground swell behind corporates, businesses and ordinary individuals to contribute back to society, a charity or the planet in one way or another. This giving can only benefit the world around us and the people that live in it. The editorial team here at The Espresso are very mindful that when we write about something we need to be able to back it up.
Since 2007 when we started the Tour de Cure, it was to do just that, to give back to the community and to leave a legacy of some sort. Since that time we have raised just over $4 million dollars in cash contributions towards research, support and prevention of cancer in men, women and children. Using a lot of the tips, tools and processes we have described in the The Espresso over the last couple of years, the Tour de Cure
is helping lots of people in lots of places to either find a cure or to assist them in their own personal battle whilst living with cancer. In two weeks time on the 1st of April, the 2011 Tour de Cure will leave the Channel 7 studios in Martin Place. The Channel 7 breakfast program Sunrise will kick us off on the journey from Sydney to Melbourne over the Snowies.
So far we have raised $1 million dollars for this year's ride, but we still need more. The more we have the more we can help. We are putting our hand out to ask for your assistance. If you click the link below
you can contribute to the 2011 Tour de Cure and help men, women and children in the battle against cancer. if you are able to donate we promise to fly 100 kids who are currently living with cancer to Sydney for a camp with their parents, provide funds for research equipment for cancer cell and gene research, upgrade accommodation facilities for 18 patient home away from home units, plus a whole bunch of other initiatives that are to aid in the curing of cancer. We are committed to the cause and we hope you'll also join the fight.
The 2011 Tour De Cure