A few weeks back I spoke at the Advertising and Marketing Summit at Lunar Park in North Sydney to some of Australia's leading brand creatives. That night I received a tweet from one of the participants saying that they had enjoyed the speech and had gone home and disconnected in order to recharge. They said that they hadn't appreciated how connected they were and they were going to disconnect as a way to recharge, ponder and think about possibilities. To that end we came across a cool package from The Marriott Pittsburg Hotel
who offer a weekend package to help the people who are always seemingly 'on' and plugged in. This month the hotel will be offering called Zen and the Art of Detox. Here is the kicker... on checking in you have to surrender your mobile phone, crack-berry, laptop or any other digital device that may distract you. In place of your digital devices, telephones and televisions in your room they will place literary classics in the room to encourage you to read, ponder, recharge and go 'old school'. I also recently had an audience member tell me that one weekend his girlfriend got so sick of him being connected that she hid his Blackberry. He said it was a big wake up call, either the Blackberry or his partner. Needless to say he did and they are still together, but isn't it sad that a hotel has had to go to the extent of actually MAKING people give it up.