Some Innovation We Don't Need
Quite often when I'm speaking to audiences I am asked "How do you judge a good idea?" Alex Osborn and Sid Parnes, the guys who invented brainstorming and wrote about it in Alex Osborn's book, Applied Imagination, had a step process for creating and innovating through the use of brainstorms. One of the steps in their process outlined how to judge which ideas are the most valuable to you, which is a vital part of the process as sometimes your sexiest ideas are not the ones that will work out the best. There is a link below to a podcast in which I explain how to specifically run a creative session to extract great ideas and then how to judge which ones will be the most valuable to you.
The photo above of the guy checking his emails and searching the web from his bath was recently sent in to us at The Espresso and is surely an example of innovation that you just don't need! Surely bath time is still an opportunity to relax, drop your shoulders and disconnect from the real world. Be wary of innovation just for the sake of it, and learn how to judge great ideas for yourself and your company.
Check out the free podcast below on how to run a true creative brainstorming session in order to unlock your best ideas, and leave the innovation in the photo above to the people who don't believe in the creative spirit.
Click here for free podcasts