Google Beats Microsoft and Coca Cola to Become the World's First One Hundred Billion Dollar Brand!
What an amazing feat for such a young brand! The phrase "I'll Google it" has helped make the internet search giant the world's first one hundred billion dollar brand. The analysts of the Brandz Top 100 Most Valuable Global Brands by consultants Millward Brown found that the companies who's value grew the most were those that were actually investing in innovation during these uncertain times. Millward Brown chief executive, Joanna Seddon, who was behind the research that valued the Top 100 global brands said "Those who continue to invest in their brand will be better positioned for business growth as the economic situation starts to improve than those who have cut spending."
It is fascinating how many organisations are cutting back on offsite creative sessions, training for their team's advertising, new media and personal growth within the organisation in order to strengthen the bottom line. However brands like Google, Vodafone, eBay and Amazon, who constantly challenge their brand from every angle, are continuing their growth and value in both the economic front and perceptually with their customers. The categories that are suffering the most are car companies, insurers, clothing brands and not surprisingly financial institutions who are considered more to be faceless corporations rather than strong brands who stand for something and push innovation for their category.
Source: Mail Online 01/05/2009